About
From Being a Talent on "Don Francisco Presenta" to Becoming a Successful Businesswoman in the Beauty Industry, Committed to Empowering Women.
Pierina Montano, a successful Venezuelan-American businesswoman with over 25 years of experience in the beauty industry, has made a mark by being at the cutting edge of technology applied to beauty. She set foot in the United States at the age of 18, with a suitcase full of dreams, ready to conquer the American market. Television and theatre were her stepping stones in the industry, leading to numerous commercial appearances, and eventually a role on the popular program "Don Francisco Presenta" (Univision), as part of the dance team that kickstarted the show. Pierina is grateful for the opportunity provided by Mario Kreutzberger, but she always knew that this stage was temporary, a mere springboard towards her ultimate goal - owning her own business.
BUSINESS WOMAN’S BLOOD
Pierina is a woman who from a very young age was very independent and risky in business. She started her first company at the early age of 17 in her native Venezuela, founding a gym, where she learned business management and marketing strategies. She put this knowledge into practice when she arrived in Miami and worked as manager of the renowned gym franchise "Lady of America", leading them to position themselves in the top places in terms of membership.
Today, at 47 years old, she is the founder and CEO of her own franchise, "VIP Laser" (an aesthetic center), and the creator of her own line of skin care products, "Pierina Skin Care", which are being distributed around the world. Based in Miami, Florida, Pierina always knew that she was the master of her own destiny, intent on owning her own business and creating jobs for other women through it. Today, Pierina LLC and VIP Laser are registered trademarks with more than 20 employees, and they aspire to continue contributing to the economic development of our community, particularly by empowering Latin women through the beauty industry.
HER PREPARATION AND CONSISTENCE LEAD HER TO SUCCESS
Her time on television in Miami gave her the opportunity to learn about the world of advertising, and the development in cameras, tools that she uses very well on her digital platforms to market her products. She then decides to begin her studies in the cosmetics industry, a subject that was not indifferent to her, coming from a country where beauty is something extremely important for Venezuelan women, it is part of the culture. She began her training at "La Belle Beauty School of America", at the age of 20, where she studied cosmetology, Florida Medical College, obtaining her degree as "Medical Assistant Dermatology" as well as, studied at the "Universal Career College" graduating as a nurse. 27 years have passed since the date and Pierina has become a benchmark in the beauty business in Miami. Her studies and her experience have led her to achieve what she dreamed of, becoming a successful businesswoman.
“As a businesswoman and a woman, there are many challenges we must face, but discipline and focus are decisive to achieve the success we seek in a career. Emerging businesses stimulate the growth of our economy, which is why they represent a very important aspect of the country,” says the businesswoman.
MARKETING STRATEGIES
Often, merely starting a business isn't enough. For Pierina Montano, it's crucial to reach the audience with a product of guaranteed quality, understand the target market, and above all, recognize the needs of the consumer. "I am thrilled with the reception our brand is receiving. We provide an effective formula, approved and made in the United States, in compliance with FDA regulations. We are receiving orders from Europe, Latin America, and the United States," she says.
According to data from CB Insights, the cosmetics industry is projected to generate $800 billion in 2023, driven largely by internet usage and the millennial generation's use of six or more beauty products. Social media and digital marketing have also become vital tools for businesses. Pierina, for example, is often seen offering advice and answering skincare questions from her followers, thus establishing herself as an influencer in the beauty field.
AT THE FOREFRONT OF BEAUTY
Pierina, a skin specialist, immerses herself in her passion. She takes pleasure in working hands-on in the treatment rooms, serving both ladies and gentlemen who trust her expertise. She uses only the best products and the latest in laser technology, for which Mrs. Montano is licensed. Committed to the well-being of her clients, she constantly seeks out new techniques and equipment to deliver quicker and less invasive results. At the VIP Laser center, you can find a range of treatments for both face and body. Most importantly, you'll receive warm, professional, and above all, VIP treatment... all under one roof.
ACKNOWLEDGMENTS
Pierina Montano serves as a tangible example of what can be achieved with determination. The beauty expert has appeared on numerous television programs, such as "Despierta América", "Trendiando" on RCN and Nuestra Tele Internacional, "Mi Hora Favorita" on América TV, "Alto Nivel Magazine", and "El Escándalo TV" on Telefutura, among many others. She's frequently invited as a panelist to empowerment conferences and radio programs, where she motivates and inspires other women to venture into the beauty industry. Recently, the Latin Women's Chamber of Commerce recognized her as a "Business Idol". Pierina Montano has been invited as a panelist to the upcoming International Beauty Congress in Chicago and New York, where she will discuss rejuvenation techniques for individuals of all ages who are interested in looking and feeling their best. Notably, Pierina Montano was recognized at the United States Congress, where she was awarded a medal as a successful Latina businesswoman.