About

FROM BEING THE TALENT OF “DON FRANCISCO PRESENTA” TO A SUCCESSFUL BUSINESSWOMAN IN THE BEAUTY INDUSTRY, COMMITTED TO THE EMPOWERMENT OF WOMEN.

Pierina Montano is a successful Venezuelan-American businesswoman with more than 25 years in the beauty industry who has managed to stand out for being at the forefront of technology applied to beauty. Pierina arrived in the United States at the age of 18 with a suitcase full of dreams and determined to conquer the American market. Television and theater were her first steps in her industry, managing to make several commercials, until she reached the famous program "Don Francisco Presenta" (Univisión) where she belonged to the dance team that started his show. . She greatly thanks Mario Kreutzberger for the opportunity, but she knew that this stage was temporary, that it was just a springboard, to achieve what she really wanted; to have her own business, but that was still a long way off.

BUSINESSWOMAN’S BLOOD

Pierina is a woman who from a very young age was very independent and risky in business. She started her first company at the early age of 17 in her native Venezuela, founding a gym, where she learned business management and marketing strategies. She put this knowledge into practice when she arrived in Miami and worked as manager of the renowned gym franchise "Lady of America", leading them to position themselves in the top places in terms of membership.

Today at 46 years old, she is the founder and CEO of her own franchise "VIP Laser" (aesthetic center) and creator of her own line of skin products, which are going around the world "Pierina Skin Care", with based in Miami Florida. Pierina always knew that she was the owner of her own destiny, having her own business and through it creating jobs for other women. Today Pierina LLC and VIP Laser are registered trademarks that have more than 20 employees, and that hope to continue contributing to the economic development of our community, especially empowering Latin women through the beauty industry.

 

HER PREPARATION AND CONSISTENCE LEAD HER TO SUCCESS

 Her time on television in Miami gave her the opportunity to learn about the world of advertising, and the development in cameras, tools that she uses very well on her digital platforms to market her products. She then decides to begin her studies in the cosmetics industry, a subject that was not indifferent to her, coming from a country where beauty is something extremely important for Venezuelan women, it is part of the culture. She began her training at "La Belle Beauty School of America", at the age of 20, where she studied cosmetology, Florida Medical College, obtaining her degree as "Medical Assistant Dermatology" as well as, studied at the "Universal Career College" graduating as a nurse. 25 years have passed since the date and Pierina has become a benchmark in the beauty business in Miami. Her studies and her experience have led her to achieve what she dreamed of, becoming a successful businesswoman.

“As a businesswoman and a woman, there are many challenges we must face, but discipline and focus are decisive to achieve the success we seek in a career. Emerging businesses stimulate the growth of our economy, which is why they represent a very important aspect of the country,” says the businesswoman.

 

MARKETING STRATEGIES

Many times, it is not enough to start a business, for Pierina Montano, it is very important to reach the public with a product of guaranteed quality, to know the market you are targeting and, above all, to know the needs of the consumer. “I am very happy with the receptivity that our brand is having, which is an effective and approved formula made in the United States, complying with FDA regulations. We are receiving orders from Europe, Latin America and the United States." It should be noted that the data provided by CB Insights, in 2023 the cosmetic industry will generate 800,000 million dollars, due to the internet and the 'millennial' generation uses 6 or more beauty products Social networks and digital marketing have also become a very important tool for business, so we can often see the beautician giving advice and answering questions from her followers about skin care, achieving become an influencer in the field of beauty.

 

AT THE FOREFRONT OF BEAUTY

Pierina, a skin specialist, enjoys her passion to the fullest, from being in the cabin attending to ladies and gentlemen who trust her experience, using the best products and the latest in laser technology of which Mrs.Montano has a license. Committed to the well-being of her clientele, she is always on the lookout for new techniques and equipment that help make the result look faster and less invasive. In the VIP Laser center you can find, from face to body treatments and, most importantly, a warm, professional and above all VIP treatment... All in one place.    

ACKNOWLEDGMENTS

Pierina Montano is a living example of what can be achieved with determination. We can see the expert in innumerable television programs, such as, “Despierta América” “Trendiando” by (RCN) (Nuestra Tele Internacional), “Mi Hora Favorita” (América TV) “Alto Nivel Magazine”, “El Escándalo TV ” (Telefutura) among many others. She has been invited as a panelist to empowerment conferences and radio programs, where she motivates and inspires other women to undertake in the field of beauty etc. She was recently named a "Business Idol" by the Latin Women Chamber of Commerce. Pierina Montano is invited as a panelist at the next International Beauty Congress to be held in Chicago and New York, where she will talk about rejuvenation techniques for people of all ages who are interested in looking and feeling good.
x